About us

Design that feels personal, effortless, and elevated

At Dwella, we believe your shelves shouldn't just hold things, they should tell your story and make your home feel complete

Our Story

Founded by two sisters with a shared love of design, Dwella was born from a desire to make professional styling simple, approachable, and attainable for every home. We realized that so many people face the same frustration—buying décor they love, only to feel disappointed when it doesn’t come together quite right.

As designers, we understand that styling is more than just arranging pretty objects—it’s about balance, proportion, and layering. That insight inspired us to create the Shelf Styling Guide and Shoppable Collections: resources that share the insider formulas designers use every day, without the $500+ consult price tag.

We also know what it’s like to want a home that feels cozy, stylish, and beautifully curated, but not know where to start. So, we built Dwella to simplify the process and take the guesswork out of decorating.

With Dwella, you’ll find everything in one place—styled images, curated product links, and easy-to-follow steps that actually work in real life. Each guide is crafted with the same care, love, and attention to detail we bring to our own homes.

From our homes to yours, welcome to Dwella.

What We Believe

  • Great design should be accessible, not intimidating

  •  Styling is about storytelling, not perfection

  •  You don’t need to buy everything new—you just need the right mix

  • A well-styled shelf makes an entire room feel pulled together

About the Shoppable Collections

They’re curated designs that you can browse and shop instantly. Each collection features styled shelves for different rooms, with clickable product links so you can recreate the look in your own home

We’re always adding new designs! At launch, you’ll find multiple styled shelves in every room category (living room, bedroom, kitchen, bathroom, entryway, office), and new looks will continue to be added over time.

Not at all! You can shop as much or as little as you’d like. Many customers mix and match pieces or use our collections as inspiration for what they already own.

We curate a mix of accessible, mid-range, and investment pieces. You’ll also find alternative options (“accessory swaps”) for different budgets.

About Personalized Shelf Styling

Most designs are delivered within 7–10 business days.

Perfect—I’ll work them into the design so you don’t have to start from scratch.

Each shelf design starts at $149 and you’ll receive unique layouts for each

Other Common Questions

Due to the digital and personalized nature of our products, all sales are final. If you have any issues, please reach out and we’ll do our best to make it right.

You’ll have unlimited access — no purchase required. We update and expand our collections regularly, so there’s always something new to inspire your next shelf refresh.

No—we don’t sell physical products directly. Instead, we link you to trusted retailers where you can shop the pieces you love

Your satisfaction matters. Each personalized design includes one complimentary revision, so we can fine-tune the details and ensure your shelf design aligns perfectly with your vision.

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